MxPx & Jones Soda Proudly Present. . .
Jones Soda is donating 25 cents for each play of this video to Vitamin Angels. The money donated by Jones Soda will be used to provide vital nutrition to children in need.
posted by LRuggiero_temp | 9:51 AM
1 Comments:
That's so fascinating - substitute viral marketing for traditional advertising but put a charitable incentive with it to make sure it takes off. Seems like it's guaranteed to work well and still probably save them money. From what I can tell they've got over $24K committed as of today.
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